Summary
After growing through conglomeration and acquisitions, Cingular Wireless had lost control of its communication with field reps, with little or no feedback on leads or deals. Creating a common platform for field sales coordination was a priority, and Cingular has found great value in implementing a CRM strategy that uses BlackBerry handheld devices to run Siebel 6.3 SFA.
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Extract
Mobile Crm Seals the Deal for Cingular
Fast growth had Cingular Wireless in a communication void.
Cingular has grown through conglomeration and acquisition, as it combined the cellular networks of multiple telephone companies...See the full content of this document
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