Summary
For Mark Cuban, owner of the Dallas Mavericks, unstoppable determination and an unshakable work ethic form the foundation of every aspect of his checklist. He possesses a passion for basketball, but business marketing is the game he plays, and he plays it well. Through redesign and strategic marketing, Cuban picked up the team and dusted off the jerseys. Perhaps the underlying factor for his success with the Mavs points to his own passion for the game and its players. Cuban's marketing skills with the Mavs have proved aesthetically and financially pleasing from every angle. Cuban's newest project is the marketing of HDNet, his high definition television service.
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Extract
Miracle Marketer: Mark Cuban
it almost seems too easy. But for Mark Cuban, owner of the Dallas Mavericks, unstoppable determination and an unshakable work ethic form the foundation of every aspect of this checklist. He possesses a passion tor basketball, but business marketing is the game he plays. And he plays i...
See the full content of this document
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