Interview with Mike Felix, AT&T Alascom: nearly two years as president/CEO, this leader has a vision for his company and is making strides in accomplishing his goals.

Alaska Business MonthlyVol. 19 Nbr. 10, October 2003

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Interview with Mike Felix, AT&T Alascom: nearly two years as president/CEO, this leader has a vision for his company and is making strides in accomplishing his goals.

When Mike Felix took the helm of Anchorage-based AT&T Alascom early last year, his goal was simple: to re-establish the company as the leading telecommunications player in Alaska. Felix knew, however, the task was easier said than done.

Since AT&T's purchase of Alascom in 1995, the company had seen a sharp drop off in market share, revenue and profit, losing ground to younger and more agile competitors such as GCI and ACS.

Felix attributed much of the decline to the widespread perception that Alascom, a company that has been serving Alaska for more than 100 years, had lost touch with the community.

"People felt like we had withdrawn," said Felix. "Even though we had not actually withdrawn, perception became a reality and business followed companies that were better connected with the community."

Namely, GCI.

In response, ...

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