Summary
He wanted to be an architect, but he remembers talking to someone early on and they said there's not too much money in architecture, recalls Michael Simcoe of his decision to follow a more lucrative career path during his formative years in Australia. The 50-year-old obviously made some good choices along the way: he's now the executive director of exterior design for GM North America. And there's good money in automotive design -- at least at that level. Simcoe was named executive director of GM's Asia-Pacific design in 2003, which had him oversee the day-to-day activities of the automaker's Pan Asian Technical Automotive Center in Shanghai. Then in 2004 he was moved to the US, where he became director of design for Body Frame-Integral. He was promoted in June 2007 to his present position. One of his primary areas of focus currently is on the exterior for future GM trucks.
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Extract
Michael Simcoe: From Prams to Pontiacs
"I wanted to be an architect, but I remember talking to someone early on and they said there's not too much money in architecture," recalls Michael Simcoe of his decision to fo...
See the full content of this document
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