Meet the needs of dedicated, gold-standard customers.
Shooting Industry › Vol. 47 Nbr. 12, December 2002
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Summary
Lethal Force
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Meet the needs of dedicated, gold-standard customers.
Marketing professionals in many industries have successfully used focus groups to better understand their customer base. These clusters of potential customers provide invaluable information on how a company can serve them better and get more of their business.
Sometimes, the focus group consists of average customers. Often, however, it consists of ideal customers. These are customers whose demographics indi...See the full content of this document
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