Social media measurement 101: a seven-step plan to set up (and benefit from) a simple social measurement program.
University Business › Vol. 12 Nbr. 9, October 2009
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INTERNET TECHNOLOGY
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Social media measurement 101: a seven-step plan to set up (and benefit from) a simple social measurement program.
USING SOCIAL MEDIA IS just not optional anymore for many marketing, communications, PR, and web professionals working at colleges and universities. While Facebook, Twitter, YouTube, Flickr, and LinkedIn as well as other social networking websites were only used by a small group of institutions just two years ago, they have now become default communication platforms for the majority in trying to reach and engage students, alums, and oth...
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