Summary
When Mazda introduced the Mazda6 in 2003, it was the result of the brand's plan to build a global C/D segment sedan that could attract the attention of buyers in Europe, Asia and North America with little product differentiation. There were areas where the current Mazda6 did not meet the expectations of the US market -- quality, power and size, says Tim Barnes, director of product safety and planning for Mazda North America, who points out that most of the quality problems centered around attribute issues: ease of use of navigation systems, bluetooth integration, and HVAC controls. Not wanting to repeat the foibles of the past, Mazda engineers and designers worked to address the shortfalls of the current generation Mazda6 by developing a version that's tailored specifically to the North American market. Mazda also focused on its Auto Alliance plant as a key part of the equation to improve the overall quality of the 6 both from a perception and build standpoint.
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Extract
Mazda6: Lessons Learned
When Mazda introduced the Mazda6 in 2003, it was the result of the brand's plan to build a global C/D segment sedan that could attract the attention of buyers in Europe, Asia and North America with little product differentiation. Mazda's approach was much different than those taken by Toyota, Honda and Nissan, all of which had developed midsize sedans specifica...
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