Maximizing compliance on a system-wide basis.
Franchising World › Vol. 38 Nbr. 3, March 2006
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Summary
Franchising a powerful business model
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Extract
Maximizing compliance on a system-wide basis.
One of the bedrock principles that makes franchising a powerful business model within a very competitive retail environment is the concept of independent, but consistent distribution points. Irrespective of a particular distribution point's ownership or location, the franchise network's branded goods and services are experienced by the consuming public in a consistent manner.
Of course, the desired end result of network consistency does not occur by chance in a franchise system. Rather, network consistency is achieved, in part, through the establishment, application and enforcement of system standards. Let's ...See the full content of this document
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