Summary
Marketers may soon need to reconsider their online strategies in light of new regulatory developments, Mas Matsuda, associate general counsel and executive director at Amgen, told attendees at an e-marketing conference in March. Matsuda recommended that marketers stay vigilant. Matsuda pointed to academic detailing legislation introduced in Congress last July. The independent Drug Education and Outreach Act would fund detailing geared toward protecting doctors from him-too drugs that drive up healthcare expenses, for example, said Matsuda. He recommended that marketers engage their respective legal and regulatory teams early and often.
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Matsuda Offers Grist for Rumor Mill
MARKETERS MAY soon need to reconsider their online strategies in light of new regulatory develo...
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