Summary
The present study explores the nature of Toyota's relational bonding with its network partners. We use "traffic Island" metaphor to show the interaction patterns among the network partners. The model shows how Toyota occupies the central position in the network and contributes to the cultural integration. We capture evidence from the case studies about Toyota's value sharing role and developing common language among partners. The paper also contributes by explaining the efficacy of symbolic communication in culture exchange and value sharing.
See the full content of this document
Extract
Matching Symbolic Interaction with Relational Bonding: Lessons From the 'Toyota' Network
Introduction
The voyage from the so-called "iron cage" of the bureaucratic structure of a single organization to the free dynamics of the organization within a network has become possible due to the rationale of collective interest. The real challenge before each of the partners of network is to function as "traffic Island" (a metaphor is used hereinafter to illustrate Toyota's role in the supplier' s network), which is stable amidst vital forces from all sides but ma...See the full content of this document
Sponsored links
