Massive coverup.

Business North CarolinaVol. 16 Nbr. 3, March 1996

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Summary


Waste Management Industries Inc.

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Massive coverup.

If you dig deep enough into Lonnie Poole's business, you'll find the smell of success is anything but sweet.

In 1970, Lonnie Craven Poole Jr. chucked his job in Springfield, Ill., selling heavy construction equipment and moved back home to get into garbage. Within a year, the landfill business he was trying to get off the ground was close to going under.

"It was such a struggle in '71, it appeared we just weren't going to make it," he recalls. Things were so tight, he had to take a second job as general manager of MacGregor Downs, a country-club development near Cary. Part of the week, he showed building lots and catered weddings. The rest, he toured dumps and scouted out landfill sit...

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