Marketing communications: a vital element of achieving change.
The Public Manager › Vol. 31 Nbr. 4, December 2002
Linked as:
Summary
Mini-Forum: Human Resources Management - Effective planning and implementation of communications campaigns to advance human resources objectives
See the full content of this document
Extract
Marketing communications: a vital element of achieving change.
Two case illustrations that provide a roadmap for effective planning and implementation of communications campaigns to advance human resources objectives.
Both public and private sector organizations must support change initiatives and other mission challenges with effective internal and external communications programs. A well-developed and executed plan will help communicate your message, define specific communications objectives, set strategies and benchmarks, and define messages. Such a plan rapidly creates a cost-effective communications program that addresses all the constituencies you must reach to mobilize support, build acceptance, and remove uncertainty. It is critical that organizations directly reach and impact all of their constituents to generate mission results; it is no longer enough to simply broadcast a message and wait for some type of response or action. A plan will help ensure that communications reach the in...See the full content of this document
Sponsored links
