Summary
Your shopping center has a vacant space or two you just can't seem to lease up. You planned to have the space leased this quarter, but time is passing and it just hasn't happened. Perhaps the space is truly a challenge to the market -- it's a "dog-leg" or "armpit" space, or is poorly located. Perhaps lack of leasing is a factor in the market. Whichever one is the cause, ways to market that unmarketable space do exist. These are: 1. Kick the negative image to the curb. 2. Understand the owner's goals. 3. Establish relationships with the brokerage community. 4. Market creatively. Marketing a challenging space can truly make the difference between vacancy and revenue.
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Extract
Marketing the Unmarketable
You know how it goes: Your shopping center has a vacant space or two you just can't seem to lease up. You planned to have the space leased thi...
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