Summary
Beyers discusses how essential marketing is for library media specialists. She could have the best collection of curriculum-focused materials and services that would astound any visitor, but if patrons do not know what she is offering, she might as well lock the doors and go home.
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Marketing Is Part of the Job
When I took my first job as a library media specialist, my husband said he thought our jobs were a lot alike. He worked for a large air conditioning firm that built units for really big buildings. "Sure," I said, "I can see where you would think that being an elementary library media specialist is much like your work in marketing parts to ...
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