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EXECUTIVE WORKSHOP
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Marketing: expense or investment?
Editor's note: In this issue of L&NW we introduce a new column. Executive Workshop is a forum for industry leaders to expound on subjects of interest to them, to share with their peers the education they have gleaned from experience, to give advice, pose questions, and respond to issues that require attention.
[ILLUSTRATION OMITTED] Industry consultant Mark Vanover is our first contributor. He writes here about marketing, and will appear also in our April 2009 issue. Mos...See the full content of this document
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