Managing for Tomorrow

Smart Business PhiladelphiaVol. 4 Nbr. 10, June 2008

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Summary


It starts with a quote from an Italian author about a city that is built on stilts, says the chairman and CEO of Shire plc. At one time, there was water there, but now it's on stilts in the desert. With that set-up, Shire's management is exposed to best practices that can be implemented across the organization while still allowing each business unit to operate in the way that made it an attractive acquisition candidate in the first place.

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Extract


Managing for Tomorrow

Matt Emmens wrote the book on keeping a business culture fresh and relevant.

No, really, he did.

Published in January, Emmens co-wrote a book with author Beth Kephart called "Zenobia: The Curious Book of Business." It's a fable that illustrates what can happen if weeds are allowed to grow under a business's culture.

"It starts with a quote from an Italian author about a city that is built on stilts," says the chairman and CEO of Shire plc. "At one time, there was water there, but now it's on stilts in the desert. That is kind of poignant about a culture and structure that no longer relevant. That's what ...

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