Making the Move From Bricks to Clicks.

Chief Executive (U.S.)Nbr. 2000, May 2000

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Making the Move From Bricks to Clicks.

Leading your company into e-commerce means thinking totally differently about how you do business.

The world economy is undergoing a fundamental transformation at the start of the 21st century, one that raises both challenges and opportunities for companies and their CEOs. According to the Progressive Policy Institute's (PPI) Technology, Innovation and New Economy Project, some of the most obvious outward signs of change are, in fact, among the root causes of it: revolutionary technological advances, including powerful personal computers, high-speed telecommunications and the Internet.

Hence some of its nicknames: "Digital Economy," "Knowledge Economy," "Weightless Economy." This New Economy, however, is about more than high technology and the fren...

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