Summary
When BP's Performance in Perspective (PiP) program was launched in 2002, the objective was to go beyond the obligatory sharing of quarterly results, said Steven Croston, television commissioning editor for BP. Partnering with World Television, a news production and event management company, PiP was created as a broadcast program with its own sub-brand, consistent with the broader BP branding. Initially, around 80% of viewers were watching the broadcasts online. But as the program has evolved and become embedded across the company, people have discovered the value of using PiP in team and town hall meetings. Now, 90% of viewers watch the program in groups, on DVD.
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Extract
Making Bp's Figures More Compelling
When the Performance in Perspective (PiP) program was launched in 2002, the objective was to go beyond the obligatory sharing of quarterly results, says Steven Croston, TV commissioning editor for BP. Croston was keen to create a progr...
See the full content of this document
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