Summary
It's rare that a day goes by without a consumer turning to technology to make her life a bit easier. Business leaders also depend on technology to do their jobs; the problem is actually getting that technology to do what they want. Mashups are one way to tame the tech beast: They're Web-based applications, sometimes called widgets, that unite disparate sources of content to create an integrated tool that serves a new functionality. Google Maps maybe a typical starting point for a mashup, but the endless possibilities can drive insight into your business by combining data in new ways. Judging by the rapid pace at which mashups are evolving, research firm Gartner advises businesses to incorporate this technology into their corporate strategies immediately. Business may be complex, but that's what technology is for, the firm advises.
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Making Mashup Masterpieces
It's rare that a day goes by without a consumer turning to technology to make her life a bit easier. Business leaders also depend on technology to do their jobs; the problem is actually getting that technology to do what they want. Mas...
See the full content of this document
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