Summary
There are no 15 magical tricks to making business connections work, but there is a strategy that will help businesspeople see the rich possibilities of working with you. This strategy combines research and relationship building, each dependent on the other. When applied with patience and tenacity, this strategic approach fosters success in making business connections work. First, use brainstorming to identify types of businesses available for contact. Do some valuable homework to pinpoint each company's culture. Be sure you know your own organization's profile. The next step is to develop productive relationships. Build common ground by showing that you know the business and how it operates. Be confident and clear about what you offer. With the right information and approach, you can help companies large and small recognize the need, value how you deal with it, and address it as an important challenge -- one they are eager to meet.
See the full content of this document
Extract
Making Business Connections Work for You
"It's impossible to get real money from a corporation to sustain our nonprofit. We tried, and it didn't work." Or, "It's impossible for a small nonprofit to partner with the business sector; there's just too much competition."
Have you heard this kind of talk from board or staff members? Does it seem as if nonprofits with successful business connections are working some special magic? Do you want to learn how...See the full content of this document
Sponsored links
