Summary
Use of technology in business communication - Includes related articles on the amount of technology to be used and available technologies for building high-speed corporate intranets
Business communicators can utilize technology to their advantage instead of feeling intimated by it. First, they have to use creativity in maximizing the benefits of technology. Microsoft Corp has been successful in using the World Wide Web to design an innovative communication program as part of a marketing campaign to gain a competitive edge in the Web browser market. Its rival, Sun Microsystems, also took the same route to develop the major components of the Java programming language. Pointcast became successful in marketing its so-called push technology to Internet advertisers. Other companies are forging alliances to strengthen their communication efforts over the Internet. The key is for communicators to have commitment and foresight in using technology, not to mention patience, persistence and a strong familiarity with technological trends.See the full content of this document
Extract
Make technology your friend.
Many communicators have found themselves faced with the harrowing task of developing communication solutions using technologies they haven't even heard of. Whether you are building an intranet site geared toward employee communication or a corporate communication plan involving the World Wide Web, you'll be confronted with a host of options that will make your head spin. And that's if you know what you're doing. If this is all new to you, you'll be in even worse shape. What's a communicator to do?
First, relax. Remember that technology is your friend. It offers communicators real tools that can fundamentally improve a company's success in both market share and mind share. Besides, there isn't a human anywhere who knows everything about the technology that is available. The idea is not so much to be concerned, or worried, about understandin...See the full content of this document
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