Development and growth: maintaining quality, profitability: multi-unit franchisees are the most effective way to grow your brand.
Franchising World › Vol. 42 Nbr. 4, April 2010
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Summary
MULTI-UNIT EXPANSION
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Extract
Development and growth: maintaining quality, profitability: multi-unit franchisees are the most effective way to grow your brand.
A successful franchisee with the desire to expand provides a franchisor the most effective opportunity for growth. Those that have grown to five, 10, 20 or more locations are proven operators, passionate and good brand stewards. As a franchisee grows the franchisor will realize that the support needs change from those just getting started or only having one or two locations.
It is the desire of many franchis...See the full content of this document
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