Where do you spend your money in a recession - if you spend it at all? Do you buy cheap stuff frequently or respected quality products less often? Think about this. We are primarily in a recreational business and not a commodity one. Customers with any discretionary income at all in this recession still want recognized brands, but they want them at a better price. Cars are fun and functional for me (like bikes), but I really haven't changed my tastes to a Kia - I simply want a Ford or Toyota at a better price. Now there is plenty of overstock in the aftermarket powersports market from manufacturers and distributors so you might consider some top-quality close-outs in your P&A department rather than entrylevel brands from Lo-dolla or Cheap-i-stan. Here's why.
Maintain Your Quality
A LARGE MAIL-ORDER and Internet dealer experienced some of its biggest days in business this May. Naturally most Internet companies focus on bolt-on parts and wearables because t...