Loss of customers, CEOs and trust: time to get real.

ABA Bank MarketingVol. 40 Nbr. 5, June 2008

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Loss of customers, CEOs and trust: time to get real.

... The British all industries average customer defection rate was 16.9% per annum [in 2003]. By 2005 our annual average had risen to 19.1%. In 2007 it stands at 22.0%.

--Survey: Customer Churn Rate Rises by 15 Percent Pitney Bowes Group 1 Software, Ap...

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