Losing Brand.

Latin TradeVol. 7 Nbr. 8, August 1999

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Losing Brand.

Argentine conglomerate Perez Companc aims to return food company Molinos Rio de la Plata to its former glory.

MARIA LUZ SUAZE REMEMBERS JUST A few years ago when the name Molinos Rio de la Plata was almost synonymous with basic foods like pasta and wheat flour.

But when the 51-...

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