Summary
I was allowed a one-hour interview with him, but I also watched him do sound-mixing the first time I was there. The thing I was worried about with [Peter Jackson] was that he'd already done so many interviews, and he had this little persona he'd put on: "Oh, I'm the jolly hob; bit." And I was afraid he'd do that with me. \ But he didn't. He was extremely straightfori ward, didn't make any effort to entertain me.
I think one of the things that's changed is that the budgets for films have gotten so huge that you can't make a profit on a film with boxoffice receipts alone. So you have to have other income. Traditionally, it's been television premieres and home video, but now there are just so many more outlets because of the digital revolution. You've got videogame consoles that play DVDs, and you've got the videogames themselves, which weren't really a big factor as product tie-ins until the late-'90s. And now you've got mobile content. The studios are busy trying to figure out ways to exploit the use of cell phones. Ring tones - who would have thought those would become a significant economic factor? But they have. It took awhile, but the studios finally realized that people actually like brands.He certainly did at one time. He's said many times that he's thought about how he would approach it. Of course, he's pretended indifference and said he had other projects to work on, but he doesn't really have all that many firm projects. He's about to start principal photography on his adaptation of Alice Sebold's The Lovely Bones, but that's a fairly small project.See the full content of this document
Extract
Lord of the Rings Inc.
FROdO Lives
It's hard to remember now, when every respectable household contains the Special Extended DVD Edition of Peter Jackson's TheLordof the Rings, but the celebrated trilogy was once considered a somewhat iffy proposition. That's part of the explanation for how Jackson, a rather obscure director from Kiwiland, was able to gain artistic control over what Newsweek once called "the most expensive and ambitious movie project in history." And by filming in New Zealand, where he had built his very own world-class production facility, Jackson was able to use the Pacific Ocean as a moat, protecting him from Hollywood interference. The result was that rare thing, a global film franchise that bears a person...See the full content of this document
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