Looking to Grow Your Agency? Optimize
American Agent & Broker › Vol. 81 Nbr. 7, July 2009
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Summary
Hard economies and soft markets notwithstanding, agencies can boost their financial performances by optimizing their internal performances. This means fine-tuning everything that influences top-line growth, from how clearly leaders define and articulate their visions to how employees work together. If "optimize" means to make something as good as it can be, agencies should: 1. Pinpoint areas within the agency that either help or hinder sales. 2. Invest time and energy into execution. 3. Be obsessive about follow through.
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Looking to Grow Your Agency? Optimize
An industry report on mergers and acquisitions activity landed on my desk recently. One sentence caught my eye: "Since...
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