Long Tail Politics: Sell Less of More
Campaigns & Elections › Vol. 29 Nbr. 11, November 2008
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Summary
While Serres was selling big software packages to lots of state and congressional races, his original judicial candidate could no longer afford his product. The company sells an online software system that uses the Internet to bundle volunteer management, online fund raising, Web presence and other services.
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Long Tail Politics: Sell Less of More
It took being a young idealist for Tom Serres to decide to run a friend's judicial campaign. After all, the odds were 10-1 against winning - and, sure enough, his candidate didn't pull off an upset. But Serres helped his friend run a close race, despite str...
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