LONG LIVE THE ALAM0!(Mexican culture)

Latin TradeVol. 7 Nbr. 8, August 1999

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LONG LIVE THE ALAM0!(Mexican culture)

Mexican culture invades daily U.S. life.

BETWEEN GUTIERREZ AND DE LA GUERRA STREETS, A DOZEN SHOPS SELL everything from sarapes, and spinning tops to tamarind ice cream and Canals chewing gum. In the background you can hear the music of the Regios del Norte.

A huge sign says: "Order Your Fiesta Dress Now!" Meanwhile on the street, for every American flag waving on the street there's a Mexican flag. No, we are not on the border, but in the California tourist city of Santa Barbara, about 70 miles n...

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