Summary
With the relatively recent advent of technology such as Google Earth and Google Maps, consumers have access to incredible geospatial information. Moreover, many of today's mainstream consumer electronics are equipped with location-based technologies such as radio-frequency identification (RFID) or the global positioning system (GPS). To address this growing demand, location intelligence solutions provider Pitney Bowes MapInfo, which was acquired by mail and messaging solutions provider Pitney Bowes in March 2007, announced the integration of its Location Intelligence Component (LIC) for the IBM Cognos 8 Business Intelligence (BI) platform this past June. Whereas time-based trend-mapping was the core of BI, with the addition of spatial information, BI is reaching a whole other level, says Henry Morris, SVP of worldwide software and services research at analysis firm IDC. Perhaps what's most exciting about the new technology is that software solutions providers are striving for business-user-friendliness.
See the full content of this document
Extract
Locating Intelligence
When Don Campbell wanted to measure the exact length of garden hose he needed for his yard, he didn't count how many steps it took to cover the distance. He didn't use a piece of string and measure it section by section against a ruler. He didn't even...
See the full content of this document
Sponsored links
