Living in Luxury

Journal of Property ManagementVol. 74 Nbr. 6, November 2009

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Summary


Luxury student housing is characterized by high-end amenities and high-priced rents just off campus, but close enough to serve as student housing to neighboring campuses. The baseline for luxury can vary, depending on the local market, but some of the features that have popped up around the US include tanning beds, fitness centers, gaming rooms, huge clubhouses for socializing, laundry service and the ubiquitous granite countertops in the kitchen. Developers have been happy to serve the luxury niche market because of the potential for profit. Student housing property managers publicize their buildings through Web sites and social networking sites like Facebook, MySpace and Twitter. It's a truism that students tend to create more wear and tear on a property than other types of apartment dwellers. Quarterly inspections are a commonly used tool among property managers at high-end student buildings to combat the effect of goats and other, more mundane threats to cleanliness and order.

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Living in Luxury

It would be hard to call the space beautiful, although the view of downtown Chicago from the floor-to-ceiling windows certainly is. The room is completely open, except for the support pillars holding up the building. There's no furniture. Instead, there's graffiti; lots of it all over the concrete floor and climbing up the walls. Doodles and words in every color are scrawled underfoot like a carpet.

It's all the handiwork of the residents who live at the upscale Dwight Lofts in Chicago's South Loop, but property manager Jackie Pingel isn't ...

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