Summary
* Tone-based on Biz360's proprietary Point-of-View Sentiment technology, this feature "learns" a client's rating preferences for positive, negative and neutral content, and automatically applies sentiment ratings across millions of articles; and
* Tone-based on Biz360's proprietary Point-of-View Sentiment technology, this feature "learns" a client's rating preferences for positive, negative and neutral content, and automatically applies sentiment ratings across millions of articles; andLexisNexis has introduced MarketImpact, a measurement and intelligence tool powered by Biz360. LexisNexis MarketImpact generates visual reports after analyzing the news and business collection of LexisNexis -- up to 20,000 sources, including newspapers, trade journals, business newswires, press wires, broadcast media transcripts, and market and analyst reports. As a co-branded solution, it will include metrics that leverage natural language processing to uncover valuable marketing insights. The metrics include: 1. AutoDiscovery, 2. Tone, and 3. MediaSignal.See the full content of this document
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Lexisnexis Launches Marketimpact
LexisNexis (lexisnexis.com) has introduced Marketlmpact, a measurement and intelligenc...
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