Summary
The Future
Businesses and industries should not quit their market sectors in response to political and socioeconomic changes. Instead, they should identify emerging market influences and create proactive marketing, sales and new-product initiatives to take advantage of these new market forces. Several industries have already prematurely forfeited their markets in the face of seemingly uncontrollable changes. The list includes the newspaper, railroad, baking, canning and sewing sectors. What these industries should have done is to restructure and remold their markets by refocusing and re-educating their changing customer base. Companies in an industry should work together to implement long-term initiatives for growth.See the full content of this document
Extract
Letting markets slip away.
Fight back. Don't be a trend victim. Institute research shows that many businesses and industries are often far too quick t...
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