(This article originally ran in Lawyers Weekly USA, Boston, MA, another Dolan Media publication).Robert W. Doyle Jr., a partner in Shepherd Mullin's antitrust and trade regulation practice group in Washington, D.C., isn't a techie. But when his firm's IT and marketing departments suggested transforming his group's monthly antitrust e-mail newsletter into a blog, Doyle agreed to give it a try.
Lawyers Leap Into 'Blogosphere'
In the four months since the blog - www.antitrustlawblog.com - was launched, the number of readers has skyrocketed to 50,000, up from 4,000 readers a month. And Doyle has become a believer in the power of blogs, or as they are called when scripted by lawyers and legal experts - blawgs.It gets an unbelievable number of hits per month, Doyle said. It really is amazing.The blog still covers the same subjects as the newsletter - antitrust developments at the Federal Trade Commission, Federal Communications Commission, Department of Justice and international antitrust issues. But in only a few months, the blog has help...