Landing Pages: A New Wrinkle in Target Marketing
American Agent & Broker › Vol. 79 Nbr. 12, December 2007
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Summary
Agency owners are accepting the reality that doing business over the Internet is something many customers actually want to do. Some are having a tough time with this transition because they're still focused on baby boomers, rather than on "Generation Y." Innovative marketers are coming up with new ways of reaching a technologically savvy market. An excellent example is something called a "landing page." A landing page is essentially a direct-marketing tool. It presents a message to a visitor who is directed to the page by a specific source. The cost of creating a landing page is usually minimal, and the page requires little maintenance once published. Understanding how landing pages work is essential for their successful use. Doing business in the future will require agencies to understand and adroitly use Internet technology.
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Landing Pages: A New Wrinkle in Target Marketing
IT HAS finally happened. Agency owners are accepting the reality that doing business over the Internet is something many customers actually want to do. Some are having a tough time with this transition because they're still focused on baby boomers, rather than on "Generation Y." The latter group has no...
See the full content of this document
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