Summary
Client management and sales are key functions in most organizations, and companies are increasingly realizing the importance of preserving and developing relationships with their existing clients, in addition to developing new client bases. As a result, technology tools geared at improving customer service and managing sales relationships have grown in importance. Sales Force Automation (SFA) software -- as part of an overall client relationship management (CRM) software strategy -- promises just that. As much as there are clear advantages to SFA technology, it continues to be plagued by the issues that have always held back CRM implementation. The biggest challenge in moving to a new CRM solution, indeed any new system, is invariably internal take-up. Nonetheless, there are real advantages to using CRM technology and sales force automation. With strong backing, incentives and good internal marketing, it can be a highly useful addition to corporate client management strategies.
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Extract
Know Thy Customer's Behavior
Client management and sales are key functions in most organizations, and companies are increasingly realizing the importance of preserving and developing relationships with their existing clients, in addition to developing new client bases. As a result, technology tools geared at improving customer service and managing sales relationships have grown in ...
See the full content of this document
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