Summary
...[Juanes]' Twitter has increasingly evolved into a sophisticated marketing tool that integrates his followers into his projects in unprecedented ways. And still, Juanes' Twitter account is handled by Juanes alone.... [It's] now also intrinsic in the final product. The cover art of "P.A.R.C.E." is a picture of Juanes that appears to be made up of tiny dots. But they're actually a montage of fan images, the result of a campaign borne out of the album's title-"parce"-which is Colombian slang for "friend" and a term Juanes uses frequently in everyday conversation. Juanes initiated the concept with a Twitter message he sent in early October. In a week, 'we had over 50,000 images from 93 different countries." The first 5,000 of those made it onto the cover, and all the others are part of a second photo that's posted On a "fan wall" at Juanes' official website.
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Extract
Juanes: 'Follow Him Anywere'
With his next tour slated to kick off March 10, Juanes is set to use Twitter and other social sites in ways that could redefine how Latin a...
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