Jennifer's Auto Sales Still Growing Despite Industry's Woes
Journal of Business; Spokane › August 28, 2009
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Summary
Jennifer Johnson, who uses the motto "Save Your Green" when marketing her Jennifer's Auto Sales used-car dealership, says she's relying on the dealership's reputation for offering quality, affordable vehicles to fuel its growth in an ailing industry. A single mother of two, she was driving through Spokane in her old Toyota during a snowstorm, using her hands as windshield wipers, with a newspaper lying in the passenger seat that included an ad for a sales position at the former Buchanan Chevrolet dealership here.
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Jennifer's Auto Sales Still Growing Despite Industry's Woes
Jennifer Johnson, who uses the motto "Save Your Green" when marketing her Jennifer's Auto Sales used-car dealership, says she's relying on the dealership's reputation for offering quality, affordable vehicles to fuel its growth in an ailing industry.
Last November, Jennifer's Auto Sales tripled its space when it moved to the site of a former RV dealership, at 15020...See the full content of this document
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