Winning isn't everything: a case study of high-risk drinking the Night of the 2006 National Championship Football Game.

Journal of Alcohol & Drug EducationVol. 52 Nbr. 2, August 2008

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Winning isn't everything: a case study of high-risk drinking the Night of the 2006 National Championship Football Game.

ABSTRACT

This study examined high-risk drinking among college students the night of the 2006 National College Football Championship game. Study findings show that while nearly 50% of students reported drinking the night of the National Championship Game, less than one third of students engaged in high-risk drinking. Students watching the game at on-campus alcohol free venues were three and half times less likely to engage in high-risk drinking than students viewing the game in other venues. Advance planning of prevention efforts, such as the police patrolled and barricaded "celebration zone, "can serve as a model to aid other campuses to prepare for celebratory events with minimal negative consequences for individuals, schools, and surrounding communities.

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Excessive alcohol consumption is a serious health issue for colleges and universities across the country (Waiters, Bennett, & Noto, 2000). While college students have a slightly lower daily drinking rate than their non-college peers, previous studies indicate that college students are more likely to confine drinking to weekends or special occasions when they engage in high-risk drinking (Johnston, O'Malley, Bachman, & S chulenberg, 2006). High-risk drinking is defined as the consumption of five or more drinks on one occasion in the past two weeks (Presley & Pimentel, 2005). According to the 2006 Monitoring the Future survey, approximately 40% of college students report engaging in high-risk drinking (Johnston et al., 2006). Previous studies have shown that high-risk drinking may result in serious negative consequences for college students including, unintentional injuries, risky sexual behavior, violence, academic difficulties, and trouble with the law (Berkowitz & Perkins, 1986; Naimi, Brewer, Mokdad, D...

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