IR: do it yourself or outsource? Many SMBs have retained investor relations agencies to assist with IR-related duties. This can free CFOs to focus on core operations, but they may conclude that some IR functions still need oversight from within the company.

Financial Executive › Vol. 24 Nbr. 1, January 2008

Author: Palmer, Ian

Position:: INVESTOR RELATIONS

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INVESTOR RELATIONS

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IR: do it yourself or outsource? Many SMBs have retained investor relations agencies to assist with IR-related duties. This can free CFOs to focus on core operations, but they may conclude that some IR functions still need oversight from within the company.

For Jody Phillips, CFO of Gainesville, Fla.-based Exactech Inc., a Nasdaq Market-listed firm, retaining an investor relations (IR) agency was simply the right thing to do.

When Exactech went public back in 1996, the developer and maker of bone-and-joint restoration products lacked the investment community contacts needed to get its story out. The company's desire to find a receptive audience ultimately led it hire Hawk Associates Inc., a Key Largo, Fla.-based provider of IR services.

Phillips said that small to medium-size...

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