Summary
What else can you do to increase your visibility? Direct mail is an obvious possibility, especially the sort of highly personalized direct mail that's less costly to printers than to their customers. It would be smart, though, to spend some time with your mailing list. Make sure that you're mailing to companies that have real potential, and make sure that you're mailing to the person in those companies who makes the buying decision.
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Extract
Invisibility
Last month, I wrote about transparency. This month, my topic is invisibility. And to begin with, I want to stress that they are not the same thing.
As I wrote last month, a transparent selling strategy - one that a buyer can see right through - is a very good thing. Invisibility, though - not being seen at all! - is a very b...See the full content of this document
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