Summary
YOU MUST listen to good radio/TV programmes and surf the Internet to listen and learn quickly about marketing in general, and positioning in particular - and, of course, to sometimes laugh and relax.
Two regulars on the US show I view are Ralph's Pretty Good Grocery and The Ketchup Advisory Board.See the full content of this document
Extract
Internet Marketing Anyone?
Ralph's Pretty Good Grocery is set in the mythical northern Minnesota town of Lake Wobegon. The name positions it pretty clearly. It's not excellent, nor poor, nor gourmet, nor produce only, but `pretty good'. You may not have thought about it, but your online business has a place in the e-business pecking order, a certain posi...
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