Summary
Industry Overview - Statistical Data Included
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Extract
International Showtime.
Tips for overseas trade shows
"The No. 1 challenge is to communicate a globally consistent brand message in a way that is relevant and sensitive to the locale," says Mick Parrott, president at ICON International in Fort Wayne, which has designed international exhibits for companies in the aerospace defense industry and for automotive suppliers. Last year, ICON In...See the full content of this document
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