Innovative Marketing of Top-Notch Malaysian Properties Underway

Summary


MALAYSIA Property Incorporated (MPI) is spearheading efforts to make the country an international real estate destination for foreign investors.

Lacklustre performance in the marketing approach of the Malaysian real estate internationally will be a thing of the past with the introduction of an innovative collaboration spearheaded by the Malaysia Property Incorporated (MPI).

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Extract


Innovative Marketing of Top-Notch Malaysian Properties Underway

Set up with the aim of making `Malaysia An International Real Estate Destination for Foreign Investors', MPI will address the low take-up rate of the country's real estate among foreigners, most probably sparked by "non-concerted and very piece-meal nature" in the marketing approach abroad.

This joint public-private sector initiative is itself a vital m...

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