Video Age International › Vol. 14 Nbr. 3, March 1994
Linked as:Extract
Infomercials: the gold-paved superhighway.
The fastest-growing TV industry segment in the U.S. today is infomercials or long-form direct response commercials.
It's estimated that the TV, homeshopping industry should grow at the rate of 20 percent this year, and that gr...See the full content of this document
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