Summary
LET'S GET SOME FACTS ABOUT Malaysia's luxury car market right. Firstly, the local market size is not large, but at an estimated fewer than 10,000 annually (and relatively recession-proof as some would believe it), it is big in terms of value.
Secondly, the fight for the biggest piece of the pie is seen as persistently `boring' year in, year out. It has always been Mercedes- Benz versus BMW. Audi and Volvo did try many times but failed to prise substantial portions away from these top two marques of the country of Karl-Heinze Rummenigge (What! Never heard of the football great from Bayern Munich? Okay, his senior, Franz Beckenbauer, is more well-known perhaps), but things may change in the near future, with the debut of a brand from Japan.See the full content of this document
Extract
In Pursuit of Comfort
Coming back to the local luxury car segment, those 10,000 yearly units are vehicles distributed and sold by franchise holders like BMW Malaysia Sdn Bhd, Mercedes-Benz Malaysia Sdn Bhd and Euromobil Sdn Bhd. It excludes open approved permit (AP) holders like members of the Malay Vehicle Importers and Traders Association (Pekema), who normally trade used or r...
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