IMPLEMENTING DATA MINING FOR BETTER CRM.
Customer Interaction Solutions › Vol. 19 Nbr. 11, May 2001
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IMPLEMENTING DATA MINING FOR BETTER CRM.
Listening and understanding are integral to the health of any relationship, and the relationship you have with your customers is no exception. When you observe your customers' interactions with your company, you are listening to their needs and wants, and by doing so you can understand them better. Armed with this information, you can improve the health of your business. Put simply, data mining helps you understand who your customers are by how they behave. With this information, companies are able to target marketing promotions to drive revenue and build market share. It is now conventional wisdom among marketers, and IT personnel who support them, that inves...
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