Summary
Ignite Health's revenue soared 36% last year (from $11 million to $15 million), and staff increased from 65 to 70. It was a year of transformation for the agency and the industry, says Fabio Gratton, co-founder and chief innovation officer. Ignite seeks talent with varied skills and perspectives. Last year Ignite launched Incendia Health Studios, a separate company that focuses on disease states rather than products. Its purpose is to create communities around disease states, Gratton says. Consumers want more dialogue and transparency. Incendia meets demand for two-way dialogue. Pharma companies have opportunity to advertise or sponsor without interfering or having content responsibility.
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Ignite Health
Ignite Health's revenue soared 36% last year (from $11 million to $15 million), and staff increased from 65 to 70. "It was a year of transformation for...
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