Summary
Have you ever gone to an event calendar on the Web that is still listing happenings from the year prior? Did you return to that website the next time you needed to know what was going on? Most likely you didn't, and your customers may have the same reaction to your website if you don't keep it updated. Pick a member of your staff and crown them your website "guru"-put them in charge of checking the website weekly for outdated content and adding a few current facts and figures.
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Extract
How to Get Bookmarked
If you ask me, no matter how high-tech, mobile, and digital the world gets, personal relationships are still the key to good business. Handwritten cards are almost a novelty, and an in-person visit to a customer is considered going above and beyond. Yet it's taking these fairly simple, "old-fashioned" steps that are sure to set you apart from the pack.
Now, this is not to say you shouldn't embrace technology i...See the full content of this document
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