Summary
Succeeding with the business transformation that accompanies CRM requires a dedicated project team. Consider these four strategies when putting yours together: 1. Secure sponsors, not buyers. 2. Consider every impact. 3. Consultants consult, you lead. 4. Include IT and superusers. The vision and guidance for your CRM project cannot come narrowly from the middle or upper echelons of one particular division or function. IT can provide frank assessments of the impact of your business decisions. Don't forget the superusers, the employees who on a day-by-day basis will be responsible for executing your new strategy. They need a voice, as well.
See the full content of this document
Extract
How To...Select the Right People for a Crm Strategy Team
Succeeding with the business transformation that accompanies CRM requires a dedicated project team. Consider these four strategies when putting yours together.
1. Secure Sponsors, Not...See the full content of this document
Sponsored links
